Learn why leading financial services and insurance companies are moving on from “interest” and “intent” to “need” based marketing adopting dynamic fresh data and insights to identify “need” and gain a competitive advantage.
Imagine this: you’re a butcher shop and in an effort to increase sales, you send fliers to every home in the neighborhood. Seems like a smart idea, right? Send out a local promotion and increase sales, easy as that. Well, what if 20% of the neighborhood is vegetarian and 10% are vegan? Then at least …
https://info.leadgence.com/one-pager Using Continuous Intelligence for creating and launching segmented marketing campaigns is the difference between success and failure especially when targeting Small and Medium-size Businesses (SMBs) in the mile-a-minute Financial Services sector. The reason is that by using Continuous Intelligence (CI), marketing teams can generate marketing-qualified leads based on real-time change and event-based smart data, …
How Continuous Intelligence Makes Superstars out of Marketers Read More »
With 30.7 million small businesses in the U.S. alone, the SMB space represents a tremendous market opportunity. And every single one of those businesses needs insurance coverage! However, the massive size of the market also means it’s highly competitive, putting further pressure on insurance companies to discover in real-time the need for updating or acquiring …
As of December 2020, at least 110,000 U.S. restaurants have closed permanently or long-term due to the pandemic’s devastating effects. While this number includes every type of restaurant out there, experts say the overwhelming majority of closures come from small businesses’ folding. However, not everyone is collapsing during the crisis. There are some emerging food …
Time-tested wisdom says that in business you’re either growing or you’re dying, there is no third direction; these words have never been more accurate than in today’s fiercely dynamic, mile-a-minute economic landscape. Ask anyone who invested in Amazon or Bitcoin on the ground floor – knowing when to make your move is every bit as …
Why zooming in on high-growth SMBs is a make or break for payment companies Read More »
Smart Data is essential in the competitive BNPL market. With an ever-growing number of SMBs and BNPL solution providers, finding businesses that have the economics to support a profitable BNPL offering is key to success.
Selling to SMBs using smart data can mean the difference between success and failure. Have you heard the usual bickering between marketing, sales, and management in the office? “We’re not speaking to leads when they’re ready to buy.” “Why did you send me this lead? It’s gaming instead of eCommerce!” “Why is our conversion rate …
Selling to SMBs is different than selling to enterprises and requires that you go “all in”. SMB is a segment in its own right; With 30.7 million small businesses in the U.S. alone, the small business space represents a tremendous market opportunity. However, just because it is a massive market does not mean it’s an easy …
Finding the fastest growing eCommerce SMB before they go shopping will help you beat your competitors. While your competition still relies on datasets that have been passed around, you can have access to precious real-time data intelligence. This article will show you how you can detect the right small-medium eCommerce businesses to target. With Leadgence, …
How to find the fast-growing eCommerce SMB with Leadgence? Read More »