Sales & Marketing

What you need to know when selling to SMBs

SMBs’ time is scarce and so is their budget – and yet, while they present a relatively low LTV compared to an enterprise, if you offer them what they need when they need it, they are most likely to convert to a customer quickly. But how do you know when to reach out and what they need?

Tag your way to increased SMB revenue

Dynamic data is an exciting new way to grow share and increase customer lifetime value in the SMB market. Dynamic data lets you know when businesses are growing or struggling, hiring, dealing with new industry developments, or facing other challenges.

Preventing churn in a volatile SMB market

By incorporating dynamic data and continuous intelligence into your growth and retention strategies, you can build stronger customer relationships and increase lifetime value – and beat the competition while you’re at it.

3 key elements of an effective SMB outbound strategy

Timing is everything for growing SMB sales. With dynamic data identifying your ideal customers and their trigger events, you can reach out to the right person at the right business just before they realize they need your offering. Get to them before they start shopping around!

How to stand out when selling to SMBs

It’s hard to stand out in a crowded, hypercompetitive market… but you can do it. By using a needs-based marketing strategy and the power of dynamic data to differentiate yourself, you can gain a significant edge over your competitors.

SMB Need-Based Targeting Hits the Spot!

Learn why leading financial services and insurance companies are moving on from “interest” and “intent” to “need” based marketing adopting dynamic fresh data and insights to identify “need” and gain a competitive advantage.

Stop Selling Meat to Vegetarians: How to Boost Sales & Upsell with Continuous Intelligence

Imagine this: you’re a butcher shop and in an effort to increase sales, you send fliers to every home in the neighborhood. Seems like a smart idea, right? Send out a local promotion and increase sales, easy as that. Well, what if 20% of the neighborhood is vegetarian and 10% are vegan? Then at least …

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The 3 rules leading insurance companies always use to identify high-growth, low-risk SMBs

3 Rules to identify high growth, low risk SMBs

With 30.7 million small businesses in the U.S. alone, the SMB space represents a tremendous market opportunity.  And every single one of those businesses needs insurance coverage!  However, the massive size of the market also means it’s highly competitive, putting further pressure on insurance companies to discover in real-time the need for updating or acquiring …

The 3 rules leading insurance companies always use to identify high-growth, low-risk SMBs Read More »

What are the 3 key growth indicators you should look for to identify the emerging food services?

3 growth indicators of emerging food services you must know about

As of December 2020, at least 110,000 U.S. restaurants have closed permanently or long-term due to the pandemic’s devastating effects.   While this number includes every type of restaurant out there, experts say the overwhelming majority of closures come from small businesses’ folding. However, not everyone is collapsing during the crisis.  There are some emerging food …

What are the 3 key growth indicators you should look for to identify the emerging food services? Read More »

Capture the SMB market

Let us show you what continuous intelligence can do for you. Enter your details to schedule a demo.

Capture the SMB market

Let us show you what continuous intelligence can do for you. Enter your details to schedule a demo.

    "The 3 months pilot paid itself in just 3 weeks. Sales and retention teams now start every Tuesday refreshing their SalesForce to get the latest Leadgence data."
    Aimee Gill
    VP Commercial Development